From a Buddhist point of view, even the wealthy have a hidden burden in life which they can't see. Being wealthy they have little or no opposition to their desires; they can buy or finagle their way out of many predicaments.
But with such temporal power most choose degrees of evil. And so it is with the death of a human being. They are relieved of the heavy burden of the flesh and experience the wonderful illumination and compassion of the Buddhas. But what do they opt for? to go back to the world of suffering!
But they have only deceived themselves again because the world they wish to go back to is more like a virtual reality game which has no limit, which can go on forever. An unending soap opera.
True reality is not to be found in a virtual reality like existence in which we become a successful avatar but lose more often finding suffering always at the end of our desires. Happiness is not in the created world. Far from it. True happiness is before creation, even before the observed and observer! Always a fall is required into what we are not.