Today, the narrative often precedes the reality it is supposed to represent. The narrative, in other words, has superimposed itself over reality. It is like the longitudinal and latitudinal lines on a map or on a world globe. They are useful but not real. Many things help to illustrate and solidify the narrative even ceremonies and rituals, or even a documentary about the big bang. We seem to always fall for the deception.
So where does true reality begin? With a CNN news flash? With unverified claims (opinions); with an event like 9-11? But truth or true reality is almost always silent. No narrative can pretend to speak for it. No Zen teacher can hand it to us unmodified, the way it really is. Even Zen master Dōgen used deception (the shisho document supposedly given to Dōgen by Rujing and now designated a national treasure by the Japanese government most certainly is a medieval forgery).
Still, we remain too easily persuaded by the narrative. This can be more of a hindrance than a help. We seem to have time for the narrative but not for the truth which is more difficult to attain. It seems like you have to dig for the truth, which can be difficult, whereas the narrative is just handed to you. You can learn all about Zen by reading books by Alan Watts — or can you? But even Watts is skeptical of the "trickster guru" and may very well be such a person.
In the matter of Zen, its own narrative prevents actual transcendence (kenshō) from manifesting itself and thus represents a dangerous form of idolatry. In the study of Zen it conceals the most holy by claiming to practice it. But how do you practice that which transcends all humanly efforts to reach it? In other words, how do you practice hitting a target that neither you can see nor anyone else? The narrative must be let go of, replaced by 'great doubt' (大疑). This is a process of emptying-out not retaining. Only then will clear light come which is the very substance of our ordinary thoughts.